SEO in 4 Minutes
SEO specialist's tips on the most effective search engine optimization workflow.
Roughly, any SEO has to make the following vital steps:
- Choosing the right keywords
- Optimizing your site's content
- Cleaning and organizing your site's structure
- Finding places to get backlinks from
- Building a wide network of quality links
- Monitoring website rankings over time
Don't even think to skip any of these tasks — these six are a must.
Let's go over each task to find out how to perform best at each point, and which search engine optimization software from SEO PowerSuite should be used for better results.
SEO Task #1. Find the right keywords and keyphrases for which to optimize your website.
Keywords can make or break your website promotion campaign. Ideally, a good keyword meets these requirements:
- It describes your business, product or service — or some part of it.
- It is frequently used by people when they make searches in Google or other search engines.
- Online competition for this word is not too tough (not too many websites are already optimizing for this keyword).
To get a mass of keyword ideas and pick out the best–working for SEO keywords, you've got part of SEO PowerSuite tool called Rank Tracker.
You feed Rank Tracker a couple of keywords that you think are good for your site, and it comes up with hundreds of new keyword suggestions that also describe your website's offer. Besides you will see how often people search for each keyword on this list and how tough competition is for each and every word.
If you don't want to make your own choices, Rank Tracker will come up with Keyword Efficiency Index (KEI) for each word and simply mark the best keywords with green and the least effective ones with red.
You can start with keyword choice right now — just launch Rank Tracker, follow the built–in wizard to start research — and while Rank Tracker is picking up your keywords let's go over on–page, or content optimisation.
SEO Task #2. Use your keywords wisely on your website.
Before getting down to any off–site activities, you've got to make a persuasive, good– looking and search engine friendly webpage.
Any webpage has two sides. One is informative and user–oriented content that will keep customers spending money on your site. This is not part of SEO so we're not talking about that now.
The second side is smart usage of your keywords in each element of your page's HTML code (this is what we call onpage optimization). The result is, Google, Yahoo! Bing and other SEs look at your webpages, understand that they are topically related to your keywords and start showing these pages to visitors who search for these words.
The quickest way to figure out the right ways to organize your site's content is the A–Z Optimization Report produced by WebSite Auditor software.
A-Z Optimization Report
Based on careful analysis of your top 10 competitors' winning techniques, WebSite Auditor generates an on–page optimization report where you get detailed step–by–step advice on how to use keywords on your own webpages, in order to get top rankings in the search engine you target, for the keywords you chose, and all that advice is tailored for your particular business niche.
SEO Task #3. Organize your site's structure and clean-up the coding
So that your every single SEO effort hits the point and brings in maximum effect, you need to make sure that your site works fine as a system.
Before you start promoting any of individual webpages, you need to optimize the entire website so that there're no issues which might prevent the site from ranking well.
Therefore, you need to check every single area where your site's performance might fall short — and fix it.
- Broken links
- HTML code errors
- Duplicate content
- 404 and other server response code errors
- Not indexed webpages
- Missing or too long titles and meta descriptions
and all other issues that interfere with your site's rankings
You can check all these aspects and much more with WebSite Auditor. As soon as you create your site optimization project, the software will search for your site's pages, neatly present them in the tree to reflect the site's structure — and then it will run a full SEO site audit.
You will have all results in one actionable project. You can also switch to the Report tab and see a detailed explanation of every important element. Website SEO Audit Report will tell you the exact steps to clean and organize your site's structure, direct link juice to the right pages and make sure Google indexes all pages you need and as frequently as you need.
Needless to say, a change on one page may affect other pages and their rankings. So if your website is changing over time, if you add new pages and links or change old ones — you've got to run such audits on a regular basis.
SEO Task #4. Find potential backlink sources
That's where off–page optimization starts. You need to get lots of links pointing from other websites to yours (aka backlinks). Here are the essentials of a good link:
- The link should come from a thematically related source
- This source should be a well–established site trusted by search engines
- The link should use your keywords in its visible part (called "anchor text")
Although it is not 100% necessary for the link to comply with all these requirements, the closer your links are to this ideal, the better. The quickest and most reliable way to find good links is to see where your top–ranking competitors are getting them. As soon as you know your competitors link sources, you can try to get links from there as well — and up you go in your Google rankings!
In SEO PowerSuite you've got unique SEO SpyGlass software that helps you here. This is a fast backlink checker that will do quick online competition analysis and find sites that would give you high–quality backlinks pointing to your own website.
SEO Success Blueprint
All you need to do is enter your main keyword, wait a few minutes and then you will have your own personal SEO Success Blueprint report listing all potential backlink sources and telling in plain English how to better use them. Just launch SEO SpyGlass and check this out! Then we can go to the next SEO step.
SEO Task #5. Get incoming SEO–effective links pointing to your website
How do we get all the links we need? Some sites buy links, some have very useful and popular content and get links without even stirring a finger. Millions of sites exchange links with one another.
Quite often we have to ask for a link. It's nice to contact the owners of some really important websites in person — send an email explaining why they should link to you and how your website's content could be useful to their own users. However when you need to get thousands of links, a real savior is LinkAssistant tool from SEO PowerSuite.LinkAssistant link building software lets you:
- Import competitor's link partners from SEO SpyGlass and address their owners with personalized link request emails, using the built–in email client with pre–defined templates.
- Find numbers of new websites topically related to yours and exchange links with them.
Yes, there are thousands of site owners just like you and us who will be happy to give you a link if you give them a backlink in exchange. LinkAssistant will guide you through and then control all the process of link exchange, from looking for link partners, to checking that they are not cheating you and are really giving you that permanent link.
LinkAssistant manages your backlinks
Because websites need lots of good links, link building goes practically non–stop. Great if you can devote some time daily to send some new link requests and get a couple of new links. And don't forget to follow your progress in search engines in the meanwhile. That's what we'll talk about right now.
SEO Task #6 Control your website rankings in search engines
The easiest way to see if your SEO efforts are bringing results is regularly checking your website positions in search engines.
When you know each change in your rankings you're able to figure out which activities are the most profitable for you. You can notice mistakes and take quick action to correct them.
With Rank Tracker tool from SEO PowerSuite this is absolutely easy. First it finds the most profitable keywords for you (check SEO task 1) — and then you keep all the good keywords in Rank Tracker project and conveniently track where you rank for each of them. It will only take you a couple of minutes daily to check your website rankings in Google, Yahoo! Bing, Ask or any other search engine you choose.
Use Rank Tracker to know where you're ranking for each of your targeted keywords, keep ranking history for weeks, months and years, draw progress graphs — this gives you more power over your Google rankings for keywords and keeps you prepared to react quickly to any change.
Rank Tracker monitors website rankings in search engines
Hope now you've got a better idea of what each SEO PowerSuite tool is for and where to look at every single step of your website promotion campaign.
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UPDATE: Stefan's service is now hugely improved. You can choose between several monthly subscription levels. For example, if you're interested only in travel, you can use your credits to get only on travel-related content.